In Trend

Market research firm, Mintel has just released a new report, Facial Skincare and Anti-Aging US 2016. Sales in facial skincare and anti-aging categories were down in 2015 after years of slow but steady growth. Trends in the category that emerged are the interest in anti-pollution products, and the overlapping of beauty and lifestyle in the minds of consumers; they believe lifestyle matters when it comes to skin health and appearance. Mainstream, niche, and indie brands are all finding traction with natural claims, milder formulation, and food-style ingredients.

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