In Exclusives, Insight, Trend

So far we’ve explored the eFEMeralNight Fever, and Natural Rugged color trends from the SS17 CAUS Beauty Color Forecast. Now, let’s look at the last trend, Sugar Coated.

Cosmetics gain a sense of humor this season, with a palette of candy-coated colors. As generation Z enters the market with some serious purchasing power, their influence is felt across the category. This youthful segment gravitates to bright, light-hearted tones—a possible antidote to the much more damaged world they will inherit—signaling a shift toward an anti-austerity aesthetic. Explosive, seemingly psychedelic colors provide an offbeat trend, encouraging artistic and creative experimentation in makeup and creating a theatrical representation of the individual.

The Sugar Coated color trend is characterized by:

  • Exaggerated makeup in rainbow hues emphasizes a less-than-serious outlook and brings the fun back to beauty
  • Bright hues are used in combination with one another or singularly for a more subtle effect
  • Electric Five Alarm Fire provides an almost-fluorescent pick-me-up for the season; a “neo-neon” for SS17


ADDICTED | R248 G208 B70

A sunny yellow that acts as the ultimate highlighter.


GYOKORO | R54 G139 B68

This mid-tone natural shade updates tea green with maturity.


5 ALARM | R205 G67 B60

Red is set ablaze with this high-intensity hue that borders on fluorescent.


UBE | R178 G78 B125

Spirited and sassy, this candied magenta is sweet for spring.


PUNCH DRUNK | R0 G143 B182

This blue hovers close to the neon border, cooling its heels as an intense bright.


Find out more about Color Trend Forecasts from the Color Association website.

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