Cosmetics gain a sense of humor this season, with a palette of candy-coated colors. As generation Z enters the market with some serious purchasing power, their influence is felt across the category. This youthful segment gravitates to bright, light-hearted tones—a possible antidote to the much more damaged world they will inherit—signaling a shift toward an anti-austerity aesthetic. Explosive, seemingly psychedelic colors provide an offbeat trend, encouraging artistic and creative experimentation in makeup and creating a theatrical representation of the individual.
The Sugar Coated color trend is characterized by:
- Exaggerated makeup in rainbow hues emphasizes a less-than-serious outlook and brings the fun back to beauty
- Bright hues are used in combination with one another or singularly for a more subtle effect
- Electric Five Alarm Fire provides an almost-fluorescent pick-me-up for the season; a “neo-neon” for SS17
ADDICTED | R248 G208 B70
A sunny yellow that acts as the ultimate highlighter.
GYOKORO | R54 G139 B68
This mid-tone natural shade updates tea green with maturity.
5 ALARM | R205 G67 B60
Red is set ablaze with this high-intensity hue that borders on fluorescent.
UBE | R178 G78 B125
Spirited and sassy, this candied magenta is sweet for spring.
PUNCH DRUNK | R0 G143 B182
This blue hovers close to the neon border, cooling its heels as an intense bright.
Find out more about Color Trend Forecasts from the Color Association website.