In Marketing, Trend

I just want to go on record as saying I think having a color of the year is preposterous, but kudos to Pantone for keeping this 15-year-old Color of the Year marketing gimmick alive. Since others might disagree, we’ll play along. Move over Rose Quartz 13-1520 and Serenity 15-3919—the new Pantone color for 2017 is Greenery 15-03-43.

According to Leatrice Eiseman, Executive Director of the Pantone Color Institute, “Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.”

Exit through the gift shop and get your new Pantone Color of the Year 2017 Greenery 15-03-43 coffee mug.

Read more about Greenery as well as ten color palettes that feature the new color of the year on Pantone’s website.

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