In Brands, Retail, Trend

Is the color of the year trend forecasting or a self-fulfilling prophecy? Pantone collaborations for the Color of the Year are big business. These partnerships exist across industries and categories globally. The new partner for the rollout of Pantone Color of the Year 2017 beauty products is butter LONDON. The 15-0343 Greenery collection also incorporates harmonizing color pairings including neutrals, brights, deeper shades, and metallics that complement the bold green.

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