In Exclusives, Insight, Retail

Regardless of how well branded your company is or how efficacious the products, at the end of the day it all comes down to distribution. Where is your brand being sold and how are you getting the product into consumers’ hands to generate the revenue necessary to run and build your business? This is a common denominator for both the biggest of brands and the smallest of start-ups. Without a well-thought-out distribution strategy, you won’t have much of a business.

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