In Brands, Insight, Marketing, People

Winky Lux believes makeup should be uncomplicated, affordable, and influenced by today’s social trends. Co-founder Natalie Mackey began her career in finance, and is a fast-thinking entrepreneur with a passion for disruption. With Winky Lux, she is trying to take market share from drugstores, targeting millennials by offering luxurious products at a drugstore price.

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