In Brands, Retail

Birchbox, which fast became the darling of subscription-based businesses, with its personalized beauty product sampling, is set to reduce its staff by 15% and suspend operations in Canada.  From its launch in 2010, it has grown from a subscription-based service, evolved into a full-fledged beauty ecommerce site, opened brick-and-mortar locations, and launched their own beauty line.

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