In Brands, Trend

As brands start to stretch out their legs in the social media space, there is the realization (sometimes overwhelming realization) that there is a never-ending need for content, and trying to keep pace with the content generation demands is likely futile. Enter User Generated Content (UGC). UGC is really not a new concept, but what is new is that brands are figuring out how they can curate and harness it to sell a specific product and create affinity for their brand.

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