Clarins has launched their first comprehensive digital campaign. They have dipped their toe in the digital pool in the past with banner ads and a takeover or two, but with a new campaign aimed at the older millennial they have embraced the deeper digital playing field.
“Worth the Wrinkle” campaign is targeted, strategic, and is letting the creative inform the appropriate media channel. The media mix, 80% digital, features Instagram, Facebook/Facebook app, enlistment and partnership with fashion, beauty and lifestyle influencers to generate video content and conversation, TV, out-of-home placement in select cities, content partnerships with Clique, PopSugar, Cosmopolitan, Refinery29, and a retail partnership with Sephora.
Read more on Clarins’ “Worth the Wrinkle” campaign and how it’s faring in the choppy digital waters at Digiday.
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