In a clever feat of coding, Huffington Post has hacked a Snapchat button that will allow readers from its site to visit and view its presence. While platforms like Twitter, Instagram, and Facebook look to connect with the larger online universe, Snapchat has made the distinct effort to do the opposite by paying homage to their heritage—that of private, and after a certain time period, inaccessible content.
Will Snapchat push back on publishers and brands that try to make a direct connection from their sites and other social platforms? As the company moves into launching and testing ad products one would believe they will have to expand their insular ecosystem to accommodate the expectations and/or demands of their advertisers. It should be an interesting game of tug of war, Snapchat has proven highly innovative so will be incredibly interesting to see their approach.
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