In Brands, People

Dominique Ropion opens a second chapter in the story of L’Eau d’Issey with his interpretation of the iconic scent, inspired by the purity of water. When L’Eau d’Issey launched in 1992, it was an antidote to the opulent room rockers of the ‘90s. In the brief for L’Eau d’Issey Pure it is described as a “modern interpretation” of the original, to create the smell of water now.

So, how do you go about reinterpreting water for the second time? Ropion’s starting point was to “be pragmatic” and build a narrative based upon on the olfactive family of aquatic flowers, which are connected to marine life and water itself. The original L’Eau d’Issey had a generous hit of the aqueous molecule Calone, Ropion’s iteration uses the IFF captive Maritima (think, salty ocean spray) and the heady essence of rose Damascena, giving the scent a liberating and contemporary feel. “The composition itself is structured, yet floral and fluid, and the use of jasmine absolute adds resistance and volume. The jasmine is pure but has a sensual sensibility too. Clean but animalistic,” he reveals. “I think it needed to have that emotional depth.”

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