With the preview of HD livestreaming at Wimbledon today, did Twitter just give us an inside scoop as to how they will cover the 10 NFL games they are set to broadcast this fall? Twitter will undoubtedly offer more coverage of moments in sports and culture in the near future with the aim of delivering awareness and educating the broader Twitter user base of the TV-like platform it is striving to build.
Is video the larger future for all of the social platforms, whether it is crafted content or real time? A Cisco report suggests by 2019, video will account for 80% of the global internet traffic. Nearly a million minutes of video will be shared every minute. It’s even gone as far as Nicola Mendelsohn, VP for Facebook in Europe, the Middle East, and Africa, making the proclamation that typing will be dead in 5 years. Not sure I am buying that we will all be giving up our emojis, LOLs, and OMGs, but it is clear that video, especially real-time broadcasting, is the belle of the ball now and in the immediate future!
Please visit Adweek to get the full overview of our video future.
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