In Insight, Marketing, People, Trend

London, New York, Paris, move over—the hashtag culture has Korea, Japan, and China redefining cool on a global scale. While the West has always been “inspired” by the East, it’s been done at a distance with cultural and language barriers often inhibiting true integration, but the social, digital, visual world we live in today has removed those barriers. Never before have we been so in tune and intent on making Asian trends cross over to Western markets. It’s given rise to a group of Asian influencers defining cool with global reach.

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