A Hermès pop-up launched at Nordstrom’s Downtown Seattle flagship, curated by Olivia Kim, Nordstrom’s VP of creative projects. The temporary shop is a first for the nearly 200-year-old brand, and will be open through the end of 2017. The assortment consists of jewelry and scarves that include the brand’s most entry-level price points in the hopes of introducing a new consumer to the world of Hermès.
The space was designed by Robert Storey as an immersive accessory experience – a refreshing change in merchandising for the bastion of luxury that normally keeps product under glass only to be accessed with the assistance of their vigilant staff. The centerpiece Instagram bait is a circular space created from thin silk ropes with a mirrored ceiling perfect for selfies.
“We wanted the customer to be able to engage and have fun and try things on without the intimidation of it having to be unlocked or completely serviced,” Olivia Kim says.
Read more in Racked.
Photo credit: Olivia Kim on Instagram