In Marketing, Retail

It has never been easier to set up shop online with platforms like Shopify, Stripe, and Woo Commerce. Savvy startups realize their website is the equivalent of a storefront and that they have precious few moments to engage consumers, so they need to make every point of engagement matter. Packaging has always been important for these businesses, but the challenge with shipping supplies is usually minimums, lead times, and price. Every entrepreneur I know can share stories of trying to get creative in their attempt to make generic Uline shipping supplies feel “branded.” That challenge just got a little easier. Meet Lumi, a business-disrupting packaging company that allows businesses customization with reasonable minimums and pricing through an easy-to-use dashboard. Who knows, you might even save some money.

Read more at Fast Company.

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