We are all guilty of it. We all make fun of it. Marketing speak. The default language that is ingrained in the culture of marketing departments and creative agencies. Whit Hiler, creative director from Kentucky ad shop Cornett, has a solution: the “Marketing Buzzword Jar.” Launching next month for $19.99, it comes with a list of more than 500 examples of marketing jargon and abbreviations. Offenders put $1 in the jar every time one of them utters some overblown, overused words and phrases. You know, buzzwords like “big data,” “influencer” and “scalability.” By the way “millennial” is worth $2. So be a “thought leader” and try killing marketing jargon.
Read more in Digiday.