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Neill Corporation President Edwin H. Neill III shares his key success factors for hair care brands in an interview with Alchimie Forever's (and wife) Ada Polla.

The record-breaking, $10 million Patagonia Black Friday strategy is a marketing and branding case study in consumer motivation and social responsibility.

The Natural Rugged color trend is inspired by “aftermath,” be it drought, flood, or earthquake. Exposed earth and sediment produce a striking mix of colors.

I’m of two minds on the topic of the Kardashian clan. On the personal front, I would love a filter to never see another Kardashian-related post. As a marketer, I am bizarrely fascinated by their [...]

Bed Bath & Beyond acquired Personalization Mall, allowing the retailer to scale its offering and feed the consumer's demand for the ability to personalize.

Not all retailers and brands play the deep-discount game on Black Friday and Cyber Monday; some are betting on feel-good purchases this year.

Can you realistically afford the costs associated with a photo shoot? Don’t be afraid to voice questions or concerns to your photographer.

Perhaps it’s the lack of animation in department store settings or the desire to create an immersive experience but beauty brands are opening pop-ups and branded retail stores like [...]

The Night Fever color palette is inspired by colorful evening looks, with saturated styles that have started to creep into daytime.

For the procrastinators, the Black Friday and Cyber Monday numbers should provide a little inspiration to develop a strategy.