In Exclusives, Insight, People

We live in a multichannel world. Gone are the days of product brands defining themselves according to their distribution channel. Brands are where the consumer is, and follow her wherever she wants to shop: online, in-store, in-spa, even in pharmacies and drugstores. That is my reality, as the owner of Alchimie Forever, a skincare brand that has always been omni-channel (spa, retail, online).

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