In Brands, Finance

Q3 is the quarter for billion-dollar deals and Estée Lauder just upped the ante with the largest purchase in the 70-year history of the company, acquiring Too Faced for $1.45 billion. Lauder is making its mark in the millennial specialty and digital landscape through the acquisition of Becca last month and now, Too Faced. These fast-growing millennial-loving brands fit nicely into Lauder’s current color portfolio grounded in “makeup artist” brands MAC, Smashbox, and Bobbi Brown.

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