In Retail, Trend

For the procrastinators, there’s still time to develop an online holiday strategy, but the clock is ticking. Perhaps the numbers below will provide a little inspiration for the upside on getting it right. Competition is fierce, but marketing 101 dictates go where the customers are, and this weekend they will be kicking off the holiday shopping season looking for deals in-store and online. According to the National Retail Federation, the number of people with the intention to shop this weekend, which covers Thanksgiving through Cyber Monday, will surpass the 58.7 percent of total shoppers, or 135.8 million people, who shopped during this period last year. So are you going to sit on the sidelines? Or are you going to try and capture your piece of the action?

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