For the procrastinators, there’s still time to develop an online holiday strategy, but the clock is ticking. Perhaps the numbers below will provide a little inspiration for the upside on getting it right. Competition is fierce, but marketing 101 dictates go where the customers are, and this weekend they will be kicking off the holiday shopping season looking for deals in-store and online. According to the National Retail Federation, the number of people with the intention to shop this weekend, which covers Thanksgiving through Cyber Monday, will surpass the 58.7 percent of total shoppers, or 135.8 million people, who shopped during this period last year. So are you going to sit on the sidelines? Or are you going to try and capture your piece of the action?
- 59 percent of Americans – an estimated 137.4 million people – are planning or considering shopping during Thanksgiving weekend. 49% of total shoppers – 121 million people – plan to shop on Cyber Monday. The predicted numbers are up from 58.7% or 135.8 million people last year.
- 21% of weekend shoppers plan to shop on Thanksgiving Day, nearly the same as last year’s 22%.
- Black Friday remains the busiest day of the holiday weekend with 74% planning to shop that day, the same as in 2015.
- 47% are expected to shop on Saturday; of those shoppers, 24% say they will be doing so specifically to support Small Business Saturday, up from 22% last year.
- 24% expect to shop on Sunday.
- While not included in the 137.4 million total for the Thanksgiving weekend, 36% of consumers say they plan to shop online on Cyber Monday, up from 34 percent in 2015.
- 24.8 million (18.9%) said they will use their mobile device, a 22 percent increase from the 20.4 million last year, and a drastic change from only 3.7 million in 2009.
- The timing of Cyber Monday shopping – 43.3% of consumers will pounce on deals first thing in the morning, 19.3% over their lunch hour, and 33% early afternoon.
- Last year’s Cyber Monday represented the biggest one to date, with $2.3 billion spent online. A total of $56.43 billion was spent over the duration of the holiday season.