In today’s marketing landscape visuals have never been more important. Consider these statistics: 65% of us are visual learners, 90% of information that comes to the brain is visual, presentations with visual aids are 43% more persuasive, and articles with images get 94% more total views. Our culture has become increasingly visual, so it is crucial that brands develop a visual vocabulary for storytelling. Getty Images is a go-to resource for most of us when it comes to assembling our library of images. Each year their “visual anthropologists” compile their Visual Trends 2017 report identifying the trends that will drive visual communication in the new year. Given there are more than 1 billion searches on the Getty website, with more then 400 million images downloaded every year, they are uniquely qualified to distill visual trends. So what are they predicting?
Getty Images Six Visual Trends for 2017:
- Virtuality – We are no longer seeing, but experiencing. We’re not looking at an image, we are in the image.
- Color Surge – Color is not just a component of an image, it is the star.
- Unfiltered – Bold, documentary-stye images that adopt the aesthetic of photojournalism.
- Gritty Woman – The rise of women that are smashing convention and owning their power.
- Global Neighborhood – Cultural identity is becoming increasingly complex and flexible. Where we are from is becoming less important then what we believe.
- New Naivety – Consumers are shunning the overly curated approach for a loose, more irreverent aesthetic.
The full trend report is available at Getty Images: Visual Trends 2017 report.
Photo: Annie Spratt via Unsplash