In Insight, Marketing, Trend

In today’s marketing landscape visuals have never been more important. Consider these statistics:  65% of us are visual learners, 90% of information that comes to the brain is visual, presentations with visual aids are 43% more persuasive, and articles with images get 94% more total views. Our culture has become increasingly visual, so it is crucial that brands develop a visual vocabulary for storytelling. Getty Images is a go-to resource for most of us when it comes to assembling our library of images. Each year their “visual anthropologists” compile their Visual Trends 2017 report identifying the trends that will drive visual communication in the new year. Given there are more than 1 billion searches on the Getty website, with more then 400 million images downloaded every year, they are uniquely qualified to distill visual trends. So what are they predicting?

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