In Insight, Trend

The shift in preference from the celebrity fragrance du jour to niche scents has piqued consumer interest in the art of perfumery. France has always been considered the heart of the fragrance industry, so with support from the Syndicat Français de la Parfumerie, a brand-agnostic, immersive experience on the history of fragrance, Le Grand Musée du Parfum, is scheduled to open December 16 in Paris. The 15,555-square-foot mansion will trace the history of fragrance from the time of the pharaohs in Egypt through today with interactive elements, and will include a bookstore and a concept store.

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