In Insight, Trend

The shift in preference from the celebrity fragrance du jour to niche scents has piqued consumer interest in the art of perfumery. France has always been considered the heart of the fragrance industry, so with support from the Syndicat Français de la Parfumerie, a brand-agnostic, immersive experience on the history of fragrance, Le Grand Musée du Parfum, is scheduled to open December 16 in Paris. The 15,555-square-foot mansion will trace the history of fragrance from the time of the pharaohs in Egypt through today with interactive elements, and will include a bookstore and a concept store.

We’ve created a concept museum—an experience all around the sense of smell,” director Sandra Armstrong told Condé Nast Traveler. “Telling the story of perfume is like telling the story of humanity.”

This will be on the top of my list of things to do on my next trip to Paris, but Condé Nast Traveler has exclusive behind-the-scenes look at the museum.

Cue Le Grand Musée du Parfum 73 Rue du Faubourg Saint-Honoré in Paris


Photo: Grand Musée du Parfum

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