Revolve throws their hat into the beauty ring with the launch of REVOLVE Beauty. Given the success Net-A-Porter has had with their expansion into the beauty category, it’s not surprising that other online fashion retailers will follow suit. This online trend also dovetails with the growth beauty is seeing in specialty fashion brick-and-mortar retailers like & Other Stories, Urban Outfitters, and Topshop. Revolve is not testing the waters— they’ve jumped in with both feet, launching 45 niche brands across makeup, skincare, bath and body, nails, hair, and tools. Fragrance and men’s grooming are noticeably missing in the launch, but one has to assume they are part of the plan.
Michael Mente, co-founder and co-chief executive officer of Revolve, said last year that the company was on track to do $400 million in sales in 2015. While he declined to disclose sales figures or projections for this year, an industry insider speculated that fueled by high double-digit growth, the company is on track to hit half a billion dollars in sales by year’s end.
Other fashion retailers, both online and brick-and-mortar, have proven the category adjacency between fashion and beauty can be leveraged to build significant incremental income from the expansion in beauty.
Read the full story in the LA Times.