In Brands, Retail

Revolve throws their hat into the beauty ring with the launch of REVOLVE Beauty. Given the success Net-A-Porter has had with their expansion into the beauty category, it’s not surprising that other online fashion retailers will follow suit. This online trend also dovetails with the growth beauty is seeing in specialty fashion brick-and-mortar retailers like & Other Stories, Urban Outfitters, and Topshop. Revolve is not testing the waters— they’ve jumped in with both feet, launching 45 niche brands across makeup, skincare, bath and body, nails, hair, and tools. Fragrance and men’s grooming are noticeably missing in the launch, but one has to assume they are part of the plan.

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