The potential of QVC is massive for a business if you can crack the code. It’s not a channel suited for all brands, and mastering the product mix and on-air presentation is tough. Jeb Gleason, Editor and Chief for GCI, provided an insightful business case study on QVC success with Kara Harshbarger, co-founder of Hand MD. Kara shares her QVC experiences on building in this distribution channel. Home shopping is a channel that doesn’t allow for a learning curve, so understanding the channel, what works, and what doesn’t is crucial for setting a brand up for success.
Start-Up Lessons Shared with GCI:
- Be different
- Prove value
- Beware of reviews
- Stay authentic through growth
Read the full article at GCI.