In Brands, People, Retail

The potential of QVC is massive for a business if you can crack the code. It’s not a channel suited for all brands, and mastering the product mix and on-air presentation is tough. Jeb Gleason, Editor and Chief for GCI, provided an insightful business case study on QVC success with Kara Harshbarger, co-founder of Hand MD. Kara shares her QVC experiences on building in this distribution channel. Home shopping is a channel that doesn’t allow for a learning curve, so understanding the channel, what works, and what doesn’t is crucial for setting a brand up for success.

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