In Retail, Tech, Trend

The face of retail is changing, with the need for omnichannel strategies and the consumer’s desire for experiential brick-and-mortar environments becoming more apparent. Under pressure to compete with online sales, the retail industry’s focus has been on the integration of awe-inspiring technology and a bit of smoke and magic mirrors on the sales floor to create a level of excitement. With all this focus on technology, somehow we have lost sight of the role of retail staffing. Retail talent is the face of our brands at brick and mortar. Regardless of how flashy the technology is, the foundation of retail is the people who staff the stores, forge relationships with consumers and make the sales happen.

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