In Finance, Insight, Marketing, Tech

It’s human nature to look for the shortcut, but sometimes there simply isn’t one. Crowdfunding has become the shiny object in fundraising, with brands and entrepreneurs being under the delusion that they can get through a cash-flow crunch or fund their next production run by throwing something up on a crowdfunding site. It’s simply not that easy. There is no crowdfunding money tree just waiting for you to show up with your campaign and take the cash you need. Crowdfunding campaigns are not magic—success requires a lot of effort. At the end the day, these platforms provide a marketing outlet and payment processing, that’s it. A clever video and a bunch of social sharing does not equate to success—that is going to require good old-fashioned low-tech hard work and networking.

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