In Insight, Marketing, Trend

Being “green” or “natural” is no longer a differentiator for brands, but rather green beauty is an expectation by consumers that are more educated than ever on the topic. The natural and organic personal care market is on track to reach $25 billion by 2025. For a category that remains relatively undefined, it presents an opportunity. As the trend broadens and consumer attitudes continue to shift, the range of growth potential for new product formulation, benefits, and positioning grows.

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