The face mask category is hot and shows no signs of slowing down. The demonstrable quality of face masks make them perfectly suited for social media, which certainly hasn’t hurt the category growth. The global sheet mask market is expected to be $336.7 million by the end of 2024.
- The top three leading companies in the category—Sephora Collection, Starskin, and Estée Lauder—represent 36.5% of the overall market share.
- The global sheet face masks market is expected to reach a valuation of $336.7 million by the end of 2024 as against $160.4 million in 2015.
- Between 2016 and 2024, the global market is expected to exhibit a CAGR of 8.7%.
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