As most brick-and-mortar retailers bemoan the dominance of e-commerce and work at a feverish pace to compete, TJ Maxx and sister chain Marshalls have a different tactic altogether—simply ignore the internet. Can you imagine? While it’s not at all practical for most retailers, ignoring the internet works for them. According to Bloomberg, shares have more than doubled over the past five years, and revenue is up more than 30 percent with TJX’s ten brands bringing in nearly $31 billion in sales last year.
“I kid you not, I could spend hours in there,” said shopper Kimberly Dulude. Now, this is music to a retailer’s ears.
Turn the clocks back and remember what it was like to be a retailer before the internet consumed our consciousness in the Bloomberg article on TJ Maxx.