In Brands, Finance, Tech

Customization has been a conundrum of color cosmetics since the shuttering of Prescriptives by Estée Lauder. There has never been a question about the desire for customization on the consumer’s part, but the financial feasibility of doing it at scale has been the struggle. Shiseido Americas Corporation has acquired US beauty startup MATCHCo, a privately held company that has developed revolutionary technology and digital tools to provide consumers with the ability to customize foundation at scale.

Recent Posts
Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

Start typing and press Enter to search