In Insight, Tech, Trend

According to Michelle Klein, Head of Marketing for North America at Facebook, the average person checks their phones about 30 times a day. The average millennial? More than 157 times per day. Understanding mobile devices is a significant aspect of digital marketing because smartphones and tablets are now responsible for 64% of the time consumers are online. (Whiteside)

Who is the traditional consumer?

Millennials: 18-34

  • 1 in 3 spend more than 3 hours a day on social media
  • 88% are highly motivated to buy a beauty product after reading positive reviews
  • 95% have a Facebook account
  • Most likely age group to adopt new buying methods such as mobile payments: 8% of millennials globally do this daily

Generation X: 35-49

  • 1/3 spend more than 50% of their time online on social media
  • 94% have a Facebook account

Boomers: 50+

  • 60% will use favorite beauty products for 10+ years
  • 99% are open to trying something new
  • 89% of boomers have a Facebook account

Millennials will comprise 75% of the global workforce by 2025. Despite a poor economy, they strive to give back to society. They support causes that align with their values and personal belief system, and 81% have donated money, goods, or services, according a study by Walden University and Harris Interactive.

When Pew Research asked a sample of Millennials what their priorities were, they said being a good parent, having a successful marriage, and helping others in need. These were far more important to them than becoming famous, which only 1% chose as the most important thing in their life.

Social networking has had a major influence on how millennials operate and assimilate. They use social networking sites in order to report crimes, raise money for nonprofits, and share insights and experiences.

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