Yes To was a trailblazer in bringing natural beauty to the masses. With a product assortment across categories in a product segment that is projected for strong growth the brand chose to fund their next growth strategy with an asset-based line of credit from Avidbank Specialty Finance.
WHO: Based in Pasadena, California, Yes To founded by Ido Leffler and Lance Kalish in 2007 has grown to be a global leader in natural beauty with products made with fruits and vegetables. Yes To develops innovative, natural, fun and efficacious beauty and personal care products that are free of all the “nasties” and filled with all the “goodies.” The company’s natural, paraben-free products span multiple categories including facial care, body care, hair care and lip care and can be found in over 20,000 stores globally.
WHY: Yes To’s widespread brand appeal, resonance with consumers, and highly efficacious products have positioned the company for continued rapid growth at the forefront of the natural beauty industry. The line of credit is part of an accelerated growth strategy.
IN THEIR OWN WORDS: “Yes To has reemerged as an innovative leader in the fast-growing natural beauty space,” said David Mannix, Partner at San Francisco Equity Partners. “We chose Avidbank as a lending partner for Yes To because we knew they would move quickly and would be able to scale with the company.” “The credit facility provided to Yes To reflects our continued commitment to build market share in the asset-based lending arena,” said Larry LaCroix, Executive Vice President and Division Manager of Avidbank Specialty Finance. “Moreover, our ongoing relationship with San Francisco Equity Partners has benefited a number of new portfolio companies, as well as broadened Avidbank’s reach into new markets.”
- The funds are available to Yes To in the form of an asset-based line of credit from Avidbank Specialty Finance.
- San Francisco Equity Partners i invested in Yes To and helped facilitate the deal
Read the full release in Business Wire