In Insight, Marketing, People

In 2014, the number of millennials in the United States eclipsed the number of baby boomers, according to the Census Bureau. The Census counted approximately 83.1 million millennials, compared with 75.4 million baby boomers. Millennials may be the generation du jour, but don’t forget the baby boomers so fast—they still represent a significant segment of the population, with a tremendous amount of disposable income.

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