The paradigm between employer and employee has shifted—the employer no longer controls the process, and the leadership at Thinx learned that lesson the hard way. The company’s feminist, socially responsible mission and provocative marketing is an easy one to get behind but, apparently, something very different was happening behind the scenes.
The discrepancy between the consumer-facing messaging and internal management/HR policies culminated in 10 of the 35 employees resigning. Losing almost a third of your team is a blow, especially when many of them were integral in building the brand. However, the ramifications are far-reaching because it reveals that businesses are no longer in control of the employment process.
A recent survey by AllWork and Women’s Marketing reinforces the importance of managing the “profile” of the brand from an employment/HR perspective. In the survey, 43% of respondents said bad reviews on sites like Glassdoor would make them not want to work for a company. In the case of Thinx, six of the nine reviews on Glassdoor were decidedly negative, and even the positive ones took a swipe at the CEO.
Employees and company culture are the lifeblood of a successful business. If you don’t do right by your team, your dirty laundry will be aired publicly and will impact your ability to hire the best talent. Thinx has got some serious reputation management issues on their hands.