In Insight, People, Trend

It was almost impossible to escape the Hygge phenomenon. The New Yorker dubbed 2016 the year of Hygge and it made Oxford Dictionaries’ 2016 “word of the year” shortlist. The cozy trend permeated the publishing, home, and to some extent the fashion categories, but what does it mean for beauty? For those of you that may have been off the grid last year, Hygge is the Danish noun, adjective, and verb for all things cozy. This new trend gives us permission to never leave the house and, given the current state of our political climate, the quest for the comfort, safety, and happiness of home could be a trend for the foreseeable future. Hygge beauty dovetails perfectly with the DYI trend,  the rise of clean formulations, and all things natural.

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