Color is a nonverbal form of communication that provides visual cues that can signal action and influence mood. It’s a meaningful constant for sighted people and a powerful psychological tool. The use of color can send a positive or negative message, encourage sales, calm a crowd, or increase enthusiasm. Color only has the meaning given to it by culture, context, and environment. So when did the color pink become shorthand for girl?
i-D explores the history of the color that is pretty, punk, and powerful. The academic Jo Paoletti, in her book Pink and Blue: Telling the Boys from the Girls in America, says that for centuries pink was predominantly a color associated with health (as in “in the pink”) and youth. It became standard in female fashion after World War One and remained the color used to signify women’s products ever since. Today, strangely, it has crossed gender lines while simultaneously being used as a feminist symbol.
Take a look at the color in the i-D piece “Punk, Pretty, and Powerful: a History of Fashion through the Color Pink.”