What happens when you put a UX designer, a physicist, a biologist, and a micro-engineer in the same room? The answer to the question is L’Oréal’s Technology Incubator and global vice president Guive Balooch’s vision of the future of beauty. Partnering with academics and entrepreneurs, the 26-person team operates like a start-up in one of the world’s largest beauty companies. Since the incubator opened in 2012, products that represent Balooch’s “where technology meets beauty” mandate have launched.
They’re a mix of wearables, objects, and apps:
- Makeup app – L’Oréal’s Makeup Genius
- Customized foundation – Lancôme Le Teint Particulier
- Wearable UV detection – La Roche-Posay My UV Patch
- The world’s first smart-brush – Kérastase Hair Coach Powered by Withings
Read more about the people, process, and partnerships in the New York Times.