In Brands, Tech, Trend

What happens when you put a UX designer, a physicist, a biologist, and a micro-engineer in the same room? The answer to the question is L’Oréal’s Technology Incubator and global vice president Guive Balooch’s vision of the future of beauty. Partnering with academics and entrepreneurs, the 26-person team operates like a start-up in one of the world’s largest beauty companies. Since the incubator opened in 2012, products that represent Balooch’s “where technology meets beauty” mandate have launched.

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