Madison Reed continues to deliver on their promise to provide consumers access to high-tech innovations in at-home hair color. The company announced in a press release that the company’s team of software engineers created “Madi,” the first-ever color-recognition chatbot that gives consultations just as a human colorist would do in a salon.
The newest innovation will be launched in partnership with Ulta Beauty as a key component to activate the Madison Reed in-store experience. As consumers ponder “Which color should I choose?”, guests will be able to text “Hello” to 34757, and Madi will prompt them to upload a selfie focused on their face and hair. Then Madi will ask a few quick questions and recommend the perfect hair color.
Ulta Beauty will carry Madison Reed Radiant Hair Color Kits, six shades of Root Touch Up in-store and online. Select stores will carry the new launch Root Reboot. As most retailers are struggling, Ulta Beauty plans to open 100 new stores in 2017, but success requires effectively competing on product, service, marketing, and innovation. Landing an exclusive with one of beauty’s most innovative brands is quite a coup for the retailer.
A recent study reports more than 60% of US consumers would feel comfortable talking with a chatbot, yet only 22% have engaged with a bot thus far, according to the 2017 Mobile Consumer Report from mobile engagement marketing firm Vibes. Using the Madi chatbot in-store at Ulta may make consumers feel closer to Madison Reed while shopping, but will benefit the retailer’s bottom line.
Read the full press release on the Madison Reed website.