In Exclusives, Insight, Trend

I recently participated in two spa/salon/wellness strategic brainstorm sessions—on two different continents, in two different contexts, and with two different desired outcomes. Yet as we debated innovative offerings, technology, business models, and consumer priorities, many of the same topics ended up making their way into the conversation. This made me wonder about how trends form (I don’t have an answer to that yet), and about what the most salient trends are. I turned to my industry friends (wellness experts), and to my girlfriends (wellness consumers), to figure out what is currently top of mind.

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