GRI Brands Ltd will take over I Love Cosmetics mass brands including I Love…, balmi, and The Good Stuf!, as well as ten ILC employees, and has ambitious plans for rapid growth including the launch of an e-tail platform.
WHO: I Love Cosmetics (ILC) has a range of brand portfolios that includes I Love…, New York Professional, The Good Stuf!, and Balmi. The product range covers bath and body, haircare, and lip care.
UK-based GRI Group Limited is a group of associated dynamic businesses engaged in the development, manufacture, and distribution of chemical intermediates for Personal Care, Household Care, Pharmaceutical, and Industrial applications.
WHY: The acquisitions complements the GRI portfolio.
IN THEIR OWN WORDS: GRI chairman Graham Royle told Insider Media, “ILC will strategically complement our group of associate companies, which offer excellent synergies to each other. The [brand’s] business takes the group further downstream from its [ingredients’] and
- ILC will become a subsidiary of GRI Brands Ltd. and will continue to operate with its existing team. Managing director James Brown will be supported strategically by Graham Royle, ILC’s new chairman and chief executive.
- Nabarro (corporate law), headed by partner Ben Hendry, and BHP (corporate finance), headed by partner David Forrest, assisted GRI Group in the acquisition.
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