High-tech home beauty devices appeal to the masses for two main reasons: affordability and the fact that they can be used in the comfort of one’s own home. And really, what could be better than receiving clinic-style results for a fraction of the cost as you lounge in your apartment? From electric face brushes, to laser and intense-pulsed light devices and LED light treatments, to dermabrasion and micro-needling, the list of at-home gadgets is an impressive one.
At present, 38% of adults in the UK use a skincare device. And this percentage is more than likely to increase, as 28% of women who have not purchased a beauty device in the last two years express interest in buying one. According to Roshida Khanom, senior beauty and personal care analyst at Mintel, this could be bad news for clinics. “Our data shows that spas, salons and in-store treatments only saw a 0.3 per cent rise in value in 2015,” she says. “Innovation in beauty devices has seen them become more sophisticated and easier to use, while manufacturers are also catering to those on smaller budgets.” So, the pressing question is: will these high-tech affordable home beauty gadgets aid in the demise of clinics?
Medical director of London’s BodyVie clinic, Andrew Weber, doesn’t seem to think so. He insists that home beauty treatments cannot replace clinic-based tools and that these home devices often act as an introduction to clinical treatments. Some physicians warn of the risks associated with these gadgets, such as overuse resulting in increased skin sensitivity, to consumers purchasing the wrong device for their skin type. Physicians also advise buying from a reputable brand because cheap devices have burned customers in the past.
While there are risks, they are few and can be diminished if one so chooses to be an informed buyer and do some research. High-tech home beauty devices are hot right now, but the trend is for clinics and at-home apparatuses to work in conjunction with each other. Clinics aren’t going anywhere.