In Brands, Finance

Hudson BLVD Group, LLC (HBG) acquired celebrity-favorite nail art destination, Valley, according to their press release. This transaction secures the fourth pillar of their beauty portfolio. Last month HBG announced their strategy to launch an innovative solution to the concept of a full-service salon.

WHO:  Valley was founded in 2006 by Nina Werman to deliver highly personalized nail-art services and impeccable nail care, with three NYC locations in Nolita, Chelsea, and the Upper East Side.

Founded in 2015, HBG currently operates a diverse portfolio of beauty brands across the hair, skin, and makeup categories, including DreamDry, co-founded by Rachel Zoe, Spruce & Bond, and Pucker.

WHY:  The acquisition of Valley rounds out the portfolio with the nail category.

  • Financial details for the transaction were not disclosed.
  • HBG currently will operate 16 locations across four brands following the acquisition.
  • Expansion plans are under way for 3 additional locations, new services and product lines.