Oral care has not historically been one of the sexiest categories in the HBA landscape, but there are new brands committed to changing how we look at dental care. Today design and aesthetics are crucial in our insta-worthy world. Taking a utilitarian but daily use category and pushing it through the lens of “cool” could create a new breakout brand in the category owned by the big guys. Take a look at three brands innovating the category.
- Misoka, the no-toothpaste-necessary toothbrush. Kosho Ueshima partnered with nanotech company Yumeshokunin Co. LTD to create a toothbrush that uses nano-sized mineral ions on the bristles to clean the teeth.
- Quip was created to do the basics better. No gimmicks here, just a well-designed toothbrush with a subscription model to replace the heads.
- Dr. Jennifer Plotnick’s Grand Street Dental embraces our desire to be in environments that are visually pleasing. And of course, the practice has its own Instagram page.
Read the full article at WGSN.