This year has seen the launch of hybrid investment groups that marry the skills of beauty industry veterans to run brands backed by the money of traditional venture capital and private equity firms. Lori Perella Krebs and Nicky Kinnaird are the latest to throw their hat into the investment ring in partnership with Winona Capital to form Ancora Investment Holdings. These partnerships offer a unique mix of brand building, financial acumen, and operational expertise fueled by entrepreneurial passion, and the understanding of a founder’s mindset.
“Passion is fundamental to Ancora. We are a place of energy, of enthusiasm, of innovation.” said Krebs and Kinnaird in a press release. “Ancora is looking to support creators of truly authentic, difference-making ideas and brands in the health, beauty and wellness realms. We are excited to work with people who are uncompromising in their vision and ready to take that vision to the next level. People like Indie Lee.”
“We are thrilled to partner with Ancora to break new ground and build something that changes the game” said Laird Koldyke, Managing Partner of Winona Capital. “We look forward to investing behind the world-class Ancora team as it partners with authentic, industry leading brands.”
The first investment is eco-chic skincare and lifestyle brand Indie Lee.
Read the full press release on PR Newswire.
Photography: Ian Schneider via Unsplash