In Insight, Marketing, Tech

19 million Americans (~8% of the total population according to Fast Company) gobble fishy softgel supplements to acquire the health benefits associated with omega-3 fatty acids. The demand for the most commonly consumed supplement in the nation has transformed the fish oil market into a multi-billion dollar industry. America’s obsession with omega-3s reaches further than the softgels; there has been a major shift in interest toward eating more seafood, as it is viewed as a healthier protein-rich alternative to beef or chicken. And while this monstrous seafood industry thrives, the environment perishes.

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