In Brands, Insight

Meet Time Inc.’s latest beauty darling THE PRETTY. THE PRETTY is a social video brand that looks to capitalize on millennial and Gen Z’s endless hunger for online beauty content. THE PRETTY looks to appeal to the consumer in the middle of the spectrum between near expert and frivolous. THE PRETTY’s Facebook and Instagram channels will play host to this content, and in a nod to advertisers will also be pushed to Time Inc.’s beauty portfolio which includes INSTYLE, HELLOGIGGLES, ESSENCE, LOOK, STYLEWATCH, and REAL SIMPLE, to name a few, offering a combined social audience of more than 50 million fans and followers.

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