The launch of Groups for Pages is wonderful news for brands that want to create targeted, “official” groups or fan clubs nurturing a direct dialogue with their biggest fans and consumers. This new feature will let brands, companies, artists, founders, etc. create their own pages without relying on employees to set up groups from their personal accounts. The possibilities for brands are endless: create a group that captures the fandom of a beloved product, create a group for direct feedback on products and services, create a group just for your brand’s ambassadors, create a group centered around a brand’s founder to offer direct and ongoing dialogue. Consumers love to be able to express their opinions and engaging directly; with Groups for Pages, brands now have another outlet for a direct dialogue.