Finnish skincare brand Supermood was founded in 2014 by husband and wife duo Anne Kukkohovi and Joni Kukkohovi. Inspired by the lack of a holistic beauty brand on the market, they sought to fill [...]
In celebration of Pat McGrath Labs launching in Europe, we take a look back at McGrath’s path to the queen of beauty status she holds today. Lovingly known as Mother in the makeup community, Pat [...]
Researchers at the UCL Institute for Sustainable Heritage have diligently worked to capture, analyze, and catalog the odor of old books.
These days earned media speaks louder than paid marketing, a concept that’s difficult for many established brands to grasp. While new-wave digitally native beauty brands nurture relationships to [...]
As the war for consumer loyalty heats up, the details matter. From fast delivery to quality packaging, the end-to-end delivery process has an impact on consumer loyalty - one misstep along the [...]
Bluemercury just opened their first flagship store at the New York Hilton in Midtown. They’re planning to disrupt the beauty world in more ways than one, and essentially treating this store as a [...]
K- Beauty is here to stay, but no one single brand is winning. Korean Beauty as a concept is itself a brand, and the market is dominated by individual products rather than broader brand [...]