In Brands, Insight, Retail, Trend

Color Factory is the latest installation of Instagram-ready retail. The space, located in San Francisco, California, offers two stories and over 12,000 square feet of technicolor rooms, and larger-than-life original art works. Colored ribbons, a giant yellow ball pit, colorful stained glass windows, a pink fluorescent hallway and bathroom (very Glossier), and a rainbow staircase provide Insta-worthy imagery that serves as the ultimate selfie backdrop to bring colorful content creation to life.

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