In Insight, Marketing, People

Not only are 10- and 12-year-olds social media savvy in their personal lives, but they’re using social platforms to launch, showcase, and advertise their very own businesses. The entrepreneurial spirit of Gen Z brings a whole new meaning to the phrase “shop small.”

The businesses these “kidtrepreneurs” run have strong social concepts that revolve around issues like discrimination and saving honeybees. These mere children are churning out the kind of content and brand purpose that established brands (run by grown-ups) pay a lot of money to try and replicate. Digital empowerment allows this generation to bring their ideas to fruition with Twitter, YouTube, and Instagram. There’s even a social media summer camp that teaches young kids how to become internet stars. Half of Gen Z see themselves as entrepreneurs, and 63% think of themselves as influencers. Here are a few making names for themselves as young business boys and girls.

  • Kheris Rogers (10 years old) created Flexin’ In My Complexion, a fashion t-shirt line that sends a message against discrimination based on skin tone. Rogers created the brand after a picture of her with the hashtag #FlexinInHerComplexion went viral, receiving over 30,000 retweets and 80,000 likes.
  • Mikaila Ulmer (12 years old) started Me & the Bees Lemonade in 2009. Her lemonades are available in 55 Whole Foods stores. Her mission is to “Save the Bees,” with a percentage of all profits going to a local organization that helps save honey bees.
  • Alina Morse (12 years old) launched Zollipops to create a healthy alternative to lollipops. She first learned to make candy by watching YouTube tutorials. Zollipops are sold at Amazon, Toys R Us, Whole Foods, and Kroger.
  • Moziah Bridges (15 years old) is CEO of his own bow tie company Mo’s Bows. After appearing on Shark Tank he collaborated with the NBA to create a collection of basketball ties. He’s sold more than $300,000 worth of bow ties, which have been sold at Neiman Marcus and Cole Haan.
  • Isobel Carter (12 years old) launched Isobel C, her own brand of cosmetics, out of her mother’s salon. She used Instagram videos to show product quality. The brand now offers everything from foundations to contour kits.

Read more at JWIntelligence

Photo: @kherispoppin

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